The PGDM in Entrepreneurship is an eleven-month, intensive, residential program that trains you in every aspect of becoming successful and innovative. It answers every question you might have about starting and running your own business and clears every doubt that clouds your thoughts. At MIDAS, you’ll find expert guidance, starting from the ideation stage, right up to the marketing strategy required to sell your products.

  • who-is-it-forWho is it for?
    ​Anyone considering Entrepreneurship as a career option
    Anyone looking to take their business idea forward
    Anyone looking to understand how a business idea can be launched into an actual business
    Anyone looking to take their family business forward.
  • why-EntrepreneurshipWhy Entrepreneurship?
    Entrepreneurship is the only career field which empowers YOU with creating something everyday, not just for yourself but for your society, your world.
  • what-can-you-expectWhat can you expect?
    A hands-on, practical way to run a business right from finding the right idea which fits your personality to formulating it into a product or service, to engaging with vendors and stakeholders required to launching it in the market – all in eleven months timeline!
  • Master-EntrepreneurshipPGDM in Entrepreneurship
    The MIDAS PGDM in Entrepreneurship is a unique program which takes you on the journey of being a student, to becoming a founder. A well thought out curriculum is divided into phases of idea generation, idea validation, entrepreneurial fitment and incubation. These phases are accompanied with subject learnings from all aspects, required for an entrepreneur to develop not just his idea or business, but also his entrepreneurial quotient.

PROGRAM INFORMATION

The PGDM in Entrepreneurship Program at MIDAS is structured around 4 stages, as mentioned below. In the Idea generation stage, the students will go through the modules which will foster creativity and facilitate them to generate potential business ideas. In the Idea Validation phase students will go through the modules which will assist them in conducting Market and Customer Research and do Feasibility Analysis of their ideas. Their business ideas will also be mapped with their personality. By the Incubation stage, the students will have shortlisted minimum 3 business ideas and the modules will be focused on Product Development, Branding and500 Test Marketing. The last stage will be the Launch stage during which the students will be working on launching their minimum viable product/service.

Collaboration with Jain University

Student to Founder Roadmap

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Idea Generation

This phase involves students to explore the ways of becoming more creative, learning from the existing brands through marketing, creating products and services through real-time activities. Below are the subjects covered under this phase

Idea-Generation

Idea Validation

This phase involves students to explore the ways of becoming more creative, learning from the existing brands through marketing, creating products and services through real time activities. Below are the subjects covered under this phase

Idea-Validation

Incubation

This phase involves students to explore the ways of becoming more creative, learning from the existing brands through marketing, creating products and services through real time activities. Below are the subjects covered under this phase

Incubation-Lounge

Entrepreneurial Fitment

Entrepreneurial fitment is a unique offering at MIDAS for all its resident entrepreneurs. After deciding on their business ideas, the entrepreneurs go through a series of topics to ascertain how best their personalities are suited to carry out that business idea.

Entrepreneural-Fitment

Pitch to Investor

This is the final phase of the 11 month PGDM program, where all students get a chance to pitch their business ideas to a jury panel consisting of industry experts, investors, seasoned businessmen and the likes. Complete with a prototype, financial modeling..

Pitch-to-Investor





Experiential Learning

DIEP

Discover India Entrepreneurial Project requires the students to travel to a place in India and conduct a research..

to Entrepreneurship. The important deliverables for the project are a research report, project presentation and a documentary film related to the research. The students are required to work along with the Program Office and plan the project and related logistics. The students are required to stay in the chosen city for 4 days and conduct the research.Read More

MIDAS Bazaar

MIDAS Bazaar is an exclusive presentation of the students business to their parents, family, friends and stakeholders..

This is a platform for them to present a business plan, prototype of their products and take forward their idea to become a successful business. The Trimester 2 of the program concludes with MIDAS Bazaar, during which the students present their business idea in an exhibition format and seek feedback from the parents and other guests. This is a day’s event and will be scheduled at the end of 2nd Trimester.Read More

Rural Immersion Program

This a very important and fulfilling aspect of the course. If we talk about creating entrepreneurs in India, and not focus on..

60% of the population who comes from rural India, then we will not be able to make an impact financially as well as socially. Objectives of Rural Immersion Program helps students to understand rural markets, supply chains, rural consumers of India through field trips and personal interaction with the non-city dwellers.Read More

Industrial Visit

MIDAS has a pool of industry experts within its network, who are regularly invited for guest lectures to provide a wider [. .]

perspective of starting a business. These experts are from various industries and are mostly the business owners, CEOs and MDs, heading businesses from various fronts. The aim is to provide an engagement platform to the students to interact with industry stalwarts, who are equally passionate about sharing their knowledge. This is a form of education which is encouraged at MIDAS for holistic learning experience.Read More